Michael - Star Citizen is a rather unique case - they’ve raised a quarter of a billion dollars, mostly through 8 years of preorders and teaser releases of alpha builds, with partial, appetizer functionality.
The product in their case is a game of fictional narrative, for entertainment. It’s logical for them to post regular narrative to entertain their clientele. Storytelling is their industry.
In contrast, TextBlade isn’t a game app - it’s a powerful hardware tool that users depend on every day to get serious work done. They don’t buy it for entertainment, they want its power to let them do what they want to do.
TextBlade has a lot of hardware, software and mechanical engineering in it, and has a complex supply chain with hundreds of parts - silicon chips, molds, magnets, circuit boards, assembly factories, QA testing robots, and distribution logistics, all carefully orchestrated together to deliver 1.5 oz of new magic into your hands.
So the standards we must work to in our industry are very different from a game. A game can be anything, and work in any way, simply because its writers say so.
But new hardware - a better tool for writing - that requires hardcore engineering, alloyed and finessed with industrial art. It must seriously perform the precise utility its users require, and delight them while doing it.
In a nutshell, this sums up how Silicon Valley culture is so different from Hollywood. Both are significant, but they pursue different purposes.
Entertainment inspires emotion, and engineering builds the power to perform.
Once in a great while, a product might be both. So satisfying to use, and so innovative compared with its predecessors, that it is both emotionally fulfilling, and functionally indispensable. All in one product.
At their best, Apple does that. What Steve Jobs called the “intersection of technology and liberal arts”. It wasn’t just a marketing slogan. It’s true. And that truth built one of the most powerful companies in history.
The rare chance to change the keyboard for the better - it’s real. Treg validation has proved this.
So right now, we’re heads-down writing code to support mass deployment, not marketing narrative, because that firmware gets TextBlade in all users hands sooner. And we believe that’s the best use of our team’s talents.
No narrative can ever satisfy like the widget in hand. The folks using TextBlade right now can affirm that.
So that’s our job, and our focus.