@Colinng - thanks for your great survey of mouse technology alternatives above. It’s insightful and well-reasoned.
Breakthroughs usually come from a deeper look at a core problem, to solve it in a entirely new way.
A fresh look at what we want from keyboards made TextBlade. Mice need this too.
@Gmadden - Many thanks for your vote of confidence. If owners of your products want your next one, that’s the best litmus test, and how a worthy brand gets built.
At their best, Apple has had all of us yearning for their next creation, sight-unseen. Tesla is like that now.
In past years, Apple even killed big cash cows, to make way for the new, which grew even bigger. Now, at their scale, they are understandably much more cautious, and hold on to many legacy products.
Big companies must work hard to overcome inertia, to retain the core culture that begat their greatness.
The resolve to methodically nurture, from fragile beginnings ... a startling leap - that is the source of power for any champion of change.
This power does not spring from bigger piles of capital, nor Wall Street cachet, or defending old franchises, or shiny marketing, or steady trim on the tiller of a supertanker.
It comes from unbridled advocacy for what consumers, in their heart of hearts, want most. They cannot always describe it, but they know it when they see it. This advocacy isn’t for the profit to be made (quite a lot), but for the best reason of all - users yearn for it.
Innovation is often far more achievable for a new entrant without legacy market segments to defend.
Wide propagation of TextBlade’s new technology into the hands that demand it, is fantastic bedrock on which to build many other indispensable tools.
As computers radically change, many emergent needs have no lead advocate right now. New frontiers need a staunchly determined visionary, free from bureaucratic dilution, in the mindset of an Elon or Steve.
These new needs are real, and several are very clear to us. We have a super exciting pipeline of new products to follow TextBlade. A new kind of mouse is just one of them.
Happy New Year to everyone !!!