The magnitude of the implications of the scope change from aiming to be “the best mobile keyboard” to “one keyboard to rule them all” is so huge that better sinks in looking into other cases.
For example these guys:
Planet Computers - Gemini PDA - Now Cosmo Communicator
They are into their 2nd Indiegogo successful campaign.
Regardless if you are into this kind of product or not, it is so obvious they always knew exactly what they wanted to be. Zero confusion. 100% unchanging clarity.
They knew perfectly well that - in their case - they were a niche product covering specific uncovered needs of a particular group of people (in this case previous owners of palmtops such as Psion, etc).
They never aimed to be the “phone to rule them all”, and dethrone Apple, Samsung and company. If they would, you can clearly imagine how they would have never launched anything yet. Always getting feedback from their Treggers and measuring what they needed to solve to be able to compete despite being a very tiny company and be able to service the huge crowds soon to come.
They would still be on the drawing board, with ever changing very complex intermediate goals to accomplish, and with the finish line always a little farther away with no end in sight. (You can easily imagine that, right ?)
If this went on and on, they could run out of money, of loose energy and interest in the effort driving themselves into obscure oblivion.
BUT, that did not happen to them. They have already launched for real and are into the 2nd iteration of the product addresing shortcomings of the 1st gen.
Perhaps, in a few more iterations they could get more ambitious and aim to tackle the big boys, but not now when they are an unknown player with zero market strength.
Clear - and unwavering - scope can be a source of strength or can be the Achilles Heel of any project. No matter how marvelous the product, it can be dead on arrival because of this.
This could easily be the thing that prevents WT from launching the TB, ever. WT seems to be trying to bite a huge lot more than they can really chew and set themselves impossible goals. Why else are we close into the 4th year and no end in sight.
You can lie to yourself and disguise the lack of business clarity as “constant unforeseen critical technical hurdles because we innovate so much”, but for 4 years in a row, and counting ? Come on.
Please guys, redefine a short term product goal that you can tackle now, stick to it and deliver promptly a 1st gen. LEAVE the permanent - and cozy - drawing board.
ONLY THEN, rethink if you can conquer the world. (Not even Apple in their beginning aimed to be the one that rules them all - that came later).
You first need to get to be a contender - after launching. Then you can aim to challenge the champion.
Not before you ever stepped into the ring, and no, shadow boxing does not count (Treggers).
More worrisome is that communication has clearly been getting weaker and weaker. We have just a few minor posts here and there. Overall extremely weak communication in 2018.
We have zero clarity of where we are. These few minor posts always mention the next critical hurdle to overcome. But we have no knowledge how many yards in this race remain. 100?, 5000?, 100,000?
These guys at Planet Computers have delivered already early in 2018, and have a clear date to ship 2nd Gen in June 2019. What about you guys ?