I put Plastc and WayTools into separate categories:
- had too much of an uphill battle with technology and timing
- is at the behest of very large, powerful, and lazy banking system (think how long it is taking Apple Pay to be available at any given US bank - every month I see them adding about 20 banks in the US)
- has the banks working against them rather than with them (think Aussie banks want modern payment? Think again! Only on their terms - which is to take a cut - which sounds like "taxation without representation" to me)
- are actually behind the times with technology. In Canada we've been using chip payments for over 3 years now - not supported on Plastc because the banks don't want to help out)
- then there's RFID, tap pay, Apple Pay
So in other words, Plastc lost before they could gain any foothold because the upcoming technology for in-person payments was backed by Apple (and I suppose Samsung, and Google), and all the other alternatives (Starbucks App) did the job anyway. And they don't need you to carry a card!
- are the ones that are making the technology that will wipe out traditional keyboards. I'm not here to argue - when I see a tech that is going to displace other tech (and it is VERY rare) I can recognize it. Argued pointlessly with others who couldn't see the electric vehicle revolution. I'm certain keyboards are due for their 144th anniversary revolution - and that WayTools is going to be leading it.
- aren't making promises they can't deliver. They're fixing the remaining issues so what they deliver does live up to the promise.
- don't have powerful incumbents locking out the market. Or in short WayTools' viability is in their own hands. No external approval from your competitors needed.
- don't have powerful incumbents systematically undermining them.
I feel Apple makes the best keyboards (except those crazy expensive gamer keyboards - which I have tried by the way, and yes they do have better feel in some cases, but they are expensive loud and clunky). Apple knows that the notebook - in essence - is an L shaped layout of keyboard and screen, and the keyboard is super important and they put a lot of effort into making that great. But I think they are watching TextBlade unfold on the sidelines, and hoping it will actually kick off the Post-PC revolution, and get more people buying iPads.
Microsoft would welcome the larger market of Surface purchases enabled by TextBlade. They made the keyboard interchangeable for a reason.
And so on. The keyboard manufacturers might sue or do silly things (in the State of Texas) but I think it's a clear case to see who is innovating and who hasn't changed the status quo. More likely they'll copy features from TextBlade, but it's not like WayTools is sitting still either.
WayTools has put in so much effort, it would be a pleasant surprise to see anyone try that hard to outdo them. But people who are smart enough to compete with WayTools, probably are aware of the thousand other computing or Human Interface problems that need solving, and are more likely to just buy a TextBlade and use it to (more productively) work on a different problem and different opportunity. And they'd enjoy the heck out of TextBlade - as I do.
Unlike Plastc which had another company trying to do pretty much the same darned thing. And will probably arrive at a similar fate. And every lazy bank sitting on its hands not approving the things they needed, because their fat egos got in the way.