Interesting news item, for what it illustrates about disruptive design -
Tesla debuted it’s new CyberTruck.
A radical rethink of the pickup truck, leveraging Tesla’s all-electric propulsion technology.
Likened to ‘an armored personnel carrier from the future’, and ‘evoking Blade Runner’
It was a closely guarded design until the reveal.
Pickup trucks are by far the highest volume vehicles in North America.
Tesla’s fresh approach to legacy paradigms will soon disrupt this huge market too.
It’s an archetypal example of how great engineering from first principles, can reimagine and reinvent long-held traditions. And completely change our experience. Have a look.
Many years from now, their announcement will likely be seen as an inflection point, of historical significance -
The moment when public perception began to shift broadly to - EVs as the new mainstream, and gasoline would begin to recede into the past.
We admire Tesla’s imaginative passion and engineering excellence. It leads the world.
They are a beacon of hope for a better future, that has inspired us in the creation of TextBlade.