Thought about the possible gifts some more.
Let's see what we were actually told - which starts with WT giving away 10,000 free TB to schools. That only covers a max of the first 2 days people could order. I don't know what an individual TB costs to make, but clearly this instantly increases their cost of those TB to double.
And that doesn't even factor in that it will be some time before they can recoup the costs of all the research, testing, production setup, etc. All the "profit" for some time may already be spoken for, even without giving out 10k of these free! This is costing them $1 million in income - combination of lack of profit plus a loss based on the direct cost of each TB to the company.
I know some people have theorized early buyers will get an extra TB. Would be nice, but think about it. Certainly "the earliest" buyers would include the 10k first buyers. So that means the cost to the company isn't just the cost of making 1 TB each, but the 10k free ones to schools and another 10k "gifts" to the buyers. And that covers no more than two days of buying!
We have no idea where WT will draw the line on the various gift levels, but I always felt it would cover more than 2 days for the top level. I figured at least a month for the "best" gift - and hoped for it to extend into March enough to cover me too! Think of how many TB would be free in that scenario and all that money not available to pay for what it cost to develop!
Someday, with all the research done and income making up for the investment, we may see TB go for $50 or even less, just like many products. But that's going to take quite awhile.
Now, I could see them giving an extra TB to testers - because that only numbers in the hundreds. But even that may not happen.