This is somewhat startling - Apple has just given up on their AirPower charging mat.
They concluded that the technical challenges were not worth the effort to resolve.
They never shipped any units to customers.
A rather breathtaking turn of events, two years after they announced.
Maybe this was the best option for Apple, but this case study teaches a lot.
It makes us reflect on how different our experience is.
We have already shipped hundreds of TextBlades, and customers really love them. We’re now increasing our validation shipments.
The extraordinary, positive affirmation we’ve already gotten from customers - this drives our conviction to push forward forcefully to general release.
We are so grateful to our customers for their fantastic encouragement. It is the energy that powers us.
It is why we could never just stop, and instead always up our game whenever challenged.
This study in contrasts conveys a lesson -
To do something great is not defined by money, or size, or marketing muscle. It is defined by will.
The human qualities of a determined team drive this - their values, their passion, their commitment.
For any company large or small, it comes down to the character and beliefs of a small cadre that make it happen.
They are the unrelenting force that overcomes every challenge, and accepts nothing less than success.